Story Retailing Platform

Credential

Story-Retailing Platform

“People don’t buy a product --- they buy the story attached to it.”

Continuum sells stories but via well curated merchandises, services and experiences that we co-created together with different business units, brands, boutiques, talented creators and visionary thinkers.

Thinks’ like an Agency.

Think Unit is multidisciplinary creative unit that help brands or business segments – create merchandises, services and experiences with no restricted mediums or tools.

We initiate and co-create projects that are commercially and strategically built to last.

Tells ’ like a Media

Telling good stories --- the kind that last --- is everything. Story is part of our lives and is the reason why people purchase products or ideas nowadays.

Trade ’ like a selected store.

Beyond its distribution and retail businesses, Continuum collaborates with brands as a full-tack go-to-market global partner, providing every level of service from direction of branding and design, to wholesale, retail experience and engagement with the community through both offline and online channels.

Join Our Tribe

WHO ARE YOU ? and WHAT ARE YOU LOOKING FOR?

Business Owners

  • who are looking for ways “transform” their business through creativities, designs storytelling, and brand experiences.

Read more about the service  'Think' Click!

Brands

  • who want to amplify their brand value through storytelling.

Read more about the service  'Tell' Click!

Makers & Designers

  • who is looking for marketing supports, production supports and retail platforms to elevate their creations in all commercial aspects.

Read more about the service  'Trade' Click!

Boutiques

You have a space And want to find activities that add value to your space?

Read more about the service Click!

Influencers

You think you can inspire people. And your followers?

Read more about the service Click!

Talents

If you have an interesting idea Want to share And work with us!

Read more about the service Click!

Think Tell Trade is a mix of Creative Agency, Online Media and Selected Store

That seamlessly merged into one inspiring tank, Continuum has only one solid goal in mind; to co-create a long lasting platform for cool Asian brands.

“Thinks” like an AGENCY,
“Tells” like a MEDIA,
“Trades” like a SELECTED STORE.

Thinks like an Agency.
Tells like Media.
Trades like a Select Store.

Think Unit

We -- Co-Create, Curate, Disrupt and Transform.

“Business is built on persuasion, and persuasion is rooted in the story.”

“Business is built on persuasion, and persuasion is rooted in story.”

Think Unit is multidisciplinary creative unit that help brands or business segments – create merchandises, services and experiences with no restricted mediums or tools. We initiate and co-create projects that are commercially and strategically built to last.

“When you shift your strategy, you have to shift your story.”

“When you shift your strategy, you have to shift your story.”

It is extremely important to us to help transform businesses or brands to a meaningful state and leave creative footprints behind. So we prefer to work with thinkers who care about people, environments, cultures and societies.

What this Think unit does?

Business Transformation

Branding

  • Brand Concept Development
  • Business Development
  • Business Transformation
  • Brand Strategy
  • Brand Storytelling

Graphic & Corporate Identity Design

  • Logo Design
  • Graphic Applications
  • Corporate Identity
  • Graphic System & Style Guideline

Visual Merchandising Design

  • Display Design
  • Offline Experience

Object & Space Design

  • Product Design
  • Packaging Design
  • Set Design & Scenography
  • Exhibition Design
  • Installation DesignInterior Design & Styling
  • Furniture Design

Event & Experience Design

  • Branded Experience Design
  • Exhibition / Pop Up Store
  • Talks / Workshops
  • Collaborated Activities & Events

Tell Unit

We --- Amplify and Story-tell.

Every experience, every object, every business is stored in the mind with a story attached to it”

Telling good stories --- the kind that last --- is everything. Story is part of our lives and is the reason why people purchase products or ideas nowadays.

“Emotions do not occur from Press Release.”

Dedicated to the art of Storytelling, Story Unit co-create communication methods for Brands, Products, Personalities, Projects by employing everything from Storytelling Strategy, Journalism, Content Making and Editorial to Advertorial Design in our creative thinking approaches.

“It’s not advertising --- it’s truly storytelling.”

Generating interesting conversations that take place in a real world and share it via both online platform and offline activities, Continuum determine to create a positive exchange with creative communities through the art of storytelling.

What this unit does?

Storytelling at its best

Content Creation

  • Brand Storytelling
  • Video Editorial and Advertorial
  • Content Design
  • Video Interview and Articles
  • Podcast Series

Communication Design

  • Brand Visual Presentation
  • Photo Shooting
  • Still-life & Fashion
  • Video Shooting
  • Moving Editorial
  • Motion Graphic
  • Animation
  • Documentary
  • Films

Video Production

  • Storyboarding
  • Pre / Pos Production Service
  • Editing

Trade Unit

We --- Market and Sale.

“Not Exactly E Commerce

– not quite traditional Brick and Mortar Store.”

Beyond its distribution and retail businesses, Continuum collaborates with brands as a full-stack go-to-market global partner, providing every level of service from direction of branding and design, to wholesale, retail experience and engagement with the community through both offline and online channels.

“Curated Asian Goods with the Attitudes.”

Developed as the concept of a magazine in website format where users could 'click' to buy while trying to source product online from the photo-shoots, articles or editorials, Continuum online retail is created so that customers can fully immerse themselves with brand stories, products and services.

Whereas, offline, we act as a curator of stories and bespoke merchandises and we provide physical space for selling and promoting the goods via carefully curated pop up exhibitions slash stores.

What this unit does?

The Revolutionary Retail

New Retailing & E-tailing

  • Develop, Implement and Manage marketing campaigns that promote a company and its products and/or services.
  • Enhance brand awareness within the digital space as well as drive website traffic and acquiring leads/customers.
  • Identifies and evaluates new digital technologies and uses Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.

Online Store Operation

  • Inventive and Interactive E commerce System
  • Digital Payment Convenience such as QR Payment ; PromptPay ; Credit Card Link ; Saved Credit Card ; OneClickBuy ; Subscriptions.

Offline Experience Curation

  • Curatorial Service for Exhibition, Pop Up store, Marketplace, events and branded experience.
  • POS, Cash Payment and Offline Store Management with selected staffs
  • Providing Physical Space for Curated Brands, Members, selected goods.

Logistic Control & Micro-Warehousing

  • The logistics sector is undergoing enormous disruption. In the near future, consumers will be able to receive their items as little as one hour after they place an online order.
  • Micro-Warehousing refers to the idea of placing small-scale warehouse facilities in accessible urban locations, close to the end consumer who is making a purchase.

Fulfillment Options

  • In our case, our Continuum Boutiques will act as our Micro-Warehouses While some of these micro-fulfillment centers will be their own dedicated buildings, others will occupy spaces that are already part of the urban tapestry, such as the stockrooms of local shops or even the basements of office buildings.

Boutique Partnering

  • CONTINUUM Boutiques Partners are part of Continuum Tribes. Each Tribe has its characteristics, contributions and different returns. Continuum Boutiques should have their own physical or brick-and-mortar store to start with. Then, they should have products to sell on CONTINUUM platform.

Distribution & Delivery

  • Distribution & Logistics service providers will be selected by Continuum. We will use top tier logistics partners in Thailand and internationally, such as Kerry or SCG Logistics and DHL or Fedex

Sourcing & Production

  • Sourcing & Production Operation in the case that the Brand has any limitation in making the production of goods.

How “Tell Unit” operate?

Thematic Contents and Retail Concepts --- Change Quarterly

There’s nothing like a dream to create the future.”

-- Victor Hugo --

Just like a magazine, everything we do evolve around contents, stories, values that represent the goods we try to sell. Therefore, emotional engagement between brands and audiences is our first and top priority.

One theme of CONTINUUM

12 Articles / Editorial

3 Video per Story

+ Full-length Documentary

+ Short Video

+ Moving Editorial

3 Podcast Series

per Month with Guest Editors

*We aim to empower talented young Thai Storytellers through collaborations.

Who should join us?

Join us as one of the CONTINUUM tribe.

Business Owners

who are looking for ways “transform” their business through creativities, designs storytelling, and brand experiences.

Brands

That want to amplify their brand value through storytelling

Offline Boutiques

That want to solidify their in-store experiences through storytelling and online marketing.

Talents

Designers, Makers, Artists and Creators who is looking for marketing supports, production supports and retail platforms to elevate their creations in all commercial aspects.

Joining Formats

Our Strategic Services

Think

Tell

Trade

Think + Tell

Think + Trade

Tell + Trade

Think + Tell + Trade

Continuum Story Retailing Platform

“Story is the new currency.”

“Thinks”
like an AGENCY,

“Tells”
like a MEDIA,

“Trades”
like a SELECTED STORE.

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